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What is a serum and why should you use it?

 Serums are light water or oil-based lotions that contain a potent or concentrated mixture of active nutrients, vitamins, and antioxidants that penetrate deeply into the skin. Serums work for all skin types but it is important to choose the right serum based on your skin concern.  Why should you use a serum? Serums repair the structure of the skin, thus making it soft and supple. The add radiance to dull skin and help in the regeneration of skin cells, thereby, delaying signs of aging. They are the ideal skin food and help combat difficult skin conditions like acne and dark age spots. At Ethiko, we aim to address the following skin concerns by way of our 100% organic, preservative-free serums:...

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