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What is a serum and why should you use it?


 Serums are light water or oil-based lotions that contain a potent or concentrated mixture of active nutrients, vitamins, and antioxidants that penetrate deeply into the skin. Serums work for all skin types but it is important to choose the right serum based on your skin concern. 

Why should you use a serum?

Serums repair the structure of the skin, thus making it soft and supple. The add radiance to dull skin and help in the regeneration of skin cells, thereby, delaying signs of aging. They are the ideal skin food and help combat difficult skin conditions like acne and dark age spots.

At Ethiko, we aim to address the following skin concerns by way of our 100% organic, preservative-free serums:

Age-Related Skin Issues:

Ethiko’s Age-Defying Serum is perfect as an anti-aging night serum to help you delay signs of aging like fine lines, blemishes and dark spots.

Oily Skin Related Issues:

Ethiko’s Oil Control Serum is a specially formulated night serum to tackle problems of oily skin like acne, open pores, and blackheads, from the root.

Environment Related Skin Issues:

Ethiko’s Brightening Serum regenerates skin cells and fights pigmentation while you sleep, thus renewing your skin and giving you a bright and radiant complexion. 

How should you use a serum?

A serum should always be used on clean skin. The double cleansing method is the best to clean your skin. This is ideally done as follows: 

1. Remove makeup using a makeup remover, preferably an organic oil-based makeup remover.

2. Wash your face with a pH balanced foaming cleanser. Dab your face gently. 

3. Apply 2-4 drops of serum on your face. Certain water-based serums are applied directly on the face whereas other oil-based serums are best applied by warming them gently on your palm. Hence, do remember to read the directions before applying. 

Also, even natural and organic products can cause allergies. Do remember to do a patch test and discontinue if irritation occurs. 

What time of the day should you use a serum?

We recommend that you use night serums before you go to bed so that they can work on your skin, uninterrupted, free of environmental conditions and chemicals that are added in makeup and other skincare products.

A few drops of Ethiko at night will ensure that you look and feel your best all through the day!